Call on Abel & Cole to tell the truth and stop supporting factory fish farming

Organic food delivery service Abel & Cole is misleading its customers with claims that a switch to salmon produced in land-based tanks is a responsible alternative to salmon produced in marine cages.  

This is far from the truth. 

Land-based salmon is nothing more than factory farming. Salmon – born to swim through rivers and seas – are now bring crammed into sterile tanks on land, circling endlessly under artificial lights inside factories and warehouses.  

These factory fish farms will only deepen the industry’s existing harms: fuelling demand for wild-caught fish for feed and taking food from coastal communities; intensifying animal suffering with even more salmon crammed into tanks compared to marine cages; driving mass mortality events where thousands of fish die due to tech failures.  

Foodrise has already been in communication with Abel & Cole, alerting them to the harms of land-based salmon, but they are continuing to promote land-based salmon as ‘responsibly farmed’ and a ‘trailblazing alternative’.  

Now we have no choice but to ramp up the pressure to stop the greenwash.  

This is your chance to call on Abel & Cole to tell the truth.

Take action now.